Betsy Mueller is the founder and owner of Britomart Associates Inc. established in 1996. Known for her integrity and her tenacity, she is one of the most respected agents in the broadcast industry. Throughout her career Betsy has specialized in placing journalists in the top thirty markets, networks and in syndication. She began her career in 1985, working with attorney and agent Cynthia Riley of Cynthia Riley & Associates.
In 1996, Betsy’s entrepreneurial spirit prevailed and she ventured out to form her own agency. Her business approach embodies an “old fashioned” caring about the future of her clients’ careers. Betsy is renowned for working closely with her clients, being a skilled negotiator and an insightful advisor.
Betsy advocates educating journalists about the pros and cons of having representation before she makes you sign the dotted line. She’s shared her extensive industry knowledge on several panels and other industry functions throughout her career. Betsy has also written columns in broadcast magazines; most notably she was the “Secret Agent,” the advice columnist, for NewsHound magazine.
Betsy takes great satisfaction in mentoring young journalists. She is a frequent guest speaker at several universities where she guides journalism students on choosing their career paths. In her free time, she enjoys playing golf, soccer and traveling. Betsy is also an active volunteer with several local non-profit charities helping less fortunate families in Washington, DC.